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Fashion Inc.

Social Media Communication

Identity and artwork development for Tucano Urbano.

This social media strategy was developed in joined creativity, with Shewants & Brothers’ Agency. In this project I was responsible for the visual aspects of the communication. Our goal was to increase page followers, while communicating the brand’s products with non commercial social media pages.

The narrative line we’ve chosen for the social media platforms, focuses on the main product characteristics: inventiveness, essentiality and practicality. While the brand’s anti-conformist language, was translated into an ironic social media tone of voice.

This communication strategy was then subdivided into two different perspectives: one for Instagram and one for Facebook. While Instagram focused on the brand’s perpetrated life style, the Facebook page focused on comical inventiveness.


Tucano Urbano

Annelise Papaleo Wagner :

Art Director //
Photographer //
Graphic Designer

Tommaso Pozza

Creative Director //

Claudia Rifari :

Social Media Manager