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Fashion Inc.

Animated Product Communication

Series of animations developed for Tucano Urbano.


While designing Tucano Urbano’s social media pages, one of the biggest challenges me and my team found, was the communication of the strictly technical features of their products. While static artworks became too informational and technical, we found a friendly balance between functional information and easy-going aesthetics in animated mini videos or stop-motions.

Video


CLIENT :

Tucano Urbano

Annelise Papaleo Wagner :

Art Director //
Photographer //
Animator

Tommaso Pozza :

Creative Director for the Social Media communication //
Copywriter