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ActivationSocial Media


A catchy song, a viral videoclip and a TikTok activation, to ride the trend #EatABowlOfRigatoniPastaOnMay242021. Developed with We Are Social Italy, and Blink Fish Films for Barilla.

The brand's successful launch on the TT platform was a response to a movement that started in early 2019 with a random post that invited people to Eat a Bowl of Rigatoni on a May 24, 2021. With this reactive campaign we entered the scene with the intention to give the ideal music and videoclip for the TT community to have fun with.