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ActivationSocial Media


A catchy song, a viral videoclip and a TikTok activation, to ride the trend #EatABowlOfRigatoniPastaOnMay242021. Developed with We Are Social Italy, and Blink Fish Films for Barilla.

The brand's successful launch on the TT platform was a response to a movement that started in early 2019 with a random post that invited people to Eat a Bowl of Rigatoni on a May 24, 2021. With this reactive campaign we entered the scene with the intention to give the ideal music and videoclip for the TT community to have fun with.


Silver on Radio & Audio, at ADCI Awards.
Bronze on Digital & Mobile, at ADCI Awards.
Bronze on Community Engagement, at Effie Italy Awards.

What I did in this campaign:

Creative thinking, art direction - mood boards, visual identity, brief and supervision of the production company, client presentations, brief and pre production for the influencer video with Khabi Lame, plus collateral assets.