ActivationSocial Media

FUNKY RIGATONI

A catchy song, a viral videoclip and a TikTok activation, to ride the trend #EatABowlOfRigatoniPastaOnMay242021. Developed with We Are Social Italy, and Blink Fish Films for Barilla.

The brand's successful launch on the TT platform was a response to a movement that started in early 2019 with a random post that invited people to Eat a Bowl of Rigatoni on a May 24, 2021. With this reactive campaign we entered the scene with the intention to give the ideal music and videoclip for the TT community to have fun with.

Recognitions:
Silver on Radio & Audio, at ADCI Awards.
Bronze on Digital & Mobile, at ADCI Awards.
Bronze on Community Engagement, at Effie Italy Awards.

What I did in this campaign:

Creative thinking, art direction - mood boards, visual identity, brief and supervision of the production company, client presentations, brief and pre production for the influencer video with Khabi Lame, plus collateral assets.