Artwork developed to communicate the product Farmily Asia (2017)
Mixed technic artwork, created to refresh the brand’s image, reflecting the product released in 2017.
The art direction expands the product’s concept - it is inspired by Marco Polo’s journey in Asia. The product is a rum, infused with asian herbs.
The still life photography was made to value the colour of the liquid, and add a supernatural glow to the bottle. The illustration was thought to be unusual, playful and fantastic, and therefore draw attention from social media users. The elements of the illustration should recall the mixology world, and link the product to a travel in Asia. The chosen style for the composition is artistic, as it aims to a cultured audience, and it reflects the artistry put in the making of the mix.
Art Director //