Photoshoot developed to communicate the product Farmily Mediterraneo (2016)
Farmily Mediterranean is a Botanical Spirit (vodka infused with mediterranean herbs). It is the first product of the Farmily brand, and it was created in 2016. The brand’s concept is the connection between ‘farm’ - natural ingredients, terrain, and ‘family’ - close group of people, home.
So, the challenge in this project was to give clear communication to a completely new type of product in the desolated market. So, I’ve designed a series of photos that placed the product in an environment that recalled a farm / home-like setting. And I’ve programmed each of the photos to provide a different type of information - either the it’s ingredients the compound this Botanical Spirit, or possible cocktail recipies, or straightforward explanation to what is a Botanical Spirit.
Art Director // Photography post production