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Institutional

Social Media

Visual identity and artworks for Forum Ascolto – A2A


Art Direction and Graphic Design for A2A / Forum Ascolto social media communication.

A2A is Milan’s main energy and waste management company. While Forum Ascolto is a A2A initiative that invites civilians to propose sustainable, ecological, and civil projects, to be implemented in their own city.

This social media strategy was developed in joined creativity, with Shewants & Brothers’ Agency. In this project I was responsible for the visual aspects of the communication. We created this social media page from scratch, with the intention of reaching a young and engaged audience, gathering fan base and finding participants for the initiative.

The goal of the visual communication is to refresh the classical A2A identity, translating it into a younger, social media identity, coherent with the pro-positive intake of Forum Ascolto. With that intention, i’ve reinterpreted the A2A hexagon, and used it as an energy particle. I’ve also decomposed it’s diagonal lines to recall beams of light, that frame photos or phrases.


CLIENT :

A2A / Forum Ascolto

Annelise Papaleo Wagner :

Art Direction and Graphic Design

Marco Decrescendo :

Creative Director

Daniele Biaggi :

Social Media Manager and Copywriter