Social Media

COLLEZIONE BARILLA

Editorial format developed with We Are Social Italy for Barilla's premium pasta line.

Video, photography and ad hoc graphics, designed to launch the product line in the global market. The pasta for a special moment recipe.

What I did in this campaign:

Art direction and client presentations to define a visual identity for social media platforms.
With this art direction, I defined the mood of the assets through direction of photography, set design, food styling, compositions, camera movements and sound design. I also developed an ongoing video format, and refreshed an ongoing photography format. I then managed pre production organisation, shooting and post production.